We built Friend in Store with a mission of supporting and amplifying the small business brick and mortar experience.

The independent bookstores, design shops, fashion boutiques, florists, record stores, all-day cafes and more that help drive our local economies, bring vibrancy to our streetscapes and connect us together, in-person.

We define a Friend in Store business as a business with “mojo”. A store with a unique story and soul to share.

We’ve set out to help you discover these exceptional small businesses and, for the very first time, search their in-store events.

To inspire you to venture out and enjoy all that’s in store, when you go there.